I know I have voiced my opinion elsewhere on this subject, a long while ago when they came out with a champagne for kids, I do believe it was. This though, with the slogan of “ Even kids cannot stand life unless they have a drink” totally blows my mind. Seriously? I actually laughed out loud, is this one of those cases where when its translated to English, it has a completely different meaning, please, tell me its so. Because the fact that my 5 year old boy definitely can read those words on an ad out loud to me really makes me hope that it is not the real wording.
And who in their right mind, besides the fact that you are encouraging your child to pretend they are having alcohol, would give their offspring a drink with twice the caffeine amount of coffee? Are they themselves drunk while doing it? Because this to me, is like handing someone a bat, and saying ”Hit me with it”.
Via The Baltimore Sun and its a funny read:
I had to read this guest post from Owl Meat Gravy twice, I was so shocked this even exists:
Kidsbeer! Kidsbeer! Kidsbeer!
The Tomomasu company of Japan once made a non-alcoholic drink for kids chock full of the guarana (twice the caffeine of coffee), with enough kick to have the little ones running up the walls.It didn’t sell very well, so they put it in a brown bottle and changed the name to Kidsbeer.
Whoosh … turning your kid into a kinder-meth-head is much more attractive when it seems like you’re getting them drunk. All the chore-doing benefits of kiddie Red Bull combined with the gateway drug priming for later alcoholism.
Kidsbeer! And I thought Shirley Temples were weird. Why not rename this an Amy Winehouse?
Note: The photo above is from the company’s actual ads …Before rebranding they decreased the sweetness and increased its frothiness.
Mmm… frothy.
Satoshi Tomoda, company president said, “Children copy and mimic adults. If you get this drink ready on such occasions as events and celebrations attended by kids, it would make the occasions even more entertaining.” I’ll bet.
“Even kids cannot stand life unless they have a drink,” is Kidsbeer’s slogan.Hang on kids, maybe it will come to the U.S, soon. Now if only we could get candy cigarettes back, because nothing goes with a Kidsbeer like a kid’s Camel filterless.