Advertising Standards Canada has released their compliance report regarding whether or not Canadian companies are meeting the standards set concerning less advertising to children and the results are surprising; all 16 companies that signed on to the voluntary Canadian Children’s Food and Beverage Advertising Initiative, either met or exceeded their pledges.
Coca-Cola Ltd., Hershey Canada Inc., Cadbury Adams Canada Inc., Janes Family Foods Ltd., Mars Canada Inc., McCain Foods (Canada), PepsiCo Canada ULC, and Unilever Canada Inc. all pledged to not directly advertise to children under 12 years old, while the companies Campbell Company of Canada, General Mills Canada Corporation, Kellogg Canada Inc., Kraft Canada Inc., McDonald’s, Nestle Canada Inc., Parmalat Canada and Weston Bakeries Limited all said they would commit 100% of their children’s advertising to promoting a healthier and more active lifestyle. The program had only asked them to commit 50%, so they doubled the requirements.
For a more complex and in depth look, go to the Ottawa Citizen and read further.